Role Play: An Integral Ingredient to Sales Success

| August 13, 2012

While the very mention of the words ‘role-play’ can call forth feelings of discomfort and nervousness in some people, the bottom line is that role-playing sales call scenarios on a consistent basis is one of the most important practices sales teams can incorporate into their routines. In this video, Ziya Muhamedcani, lead trainer and president of Sales Institute Japan/China, discusses the different types of role-plays sales reps can engage in as well as the many benefits. Whether it be an issue with product knowledge, objection handling or closing, role playing gives sales reps opportunities to work on problem areas, build upon their skills, and ‘experience’ the call before the call, making a successful deal much more of a likely outcome.

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Category: Sales Training Series, Video